PizzaExpress increases bookings with integrated, 24-hour reservation system

The business challenge

PizzaExpress wanted to give customers a simple and seamless booking experience, and update their existing separate online and telephone reservation systems. They also wanted an integrated booking system to collect customer data to allow them to deliver personalised messages and experiences.

STRATEGY

PizzaExpress called on the expertise of Zonal and IOVOX, a global leader in cloud analytics for business communications, to develop a seamless, integrated solution that gave customers simple and flexible booking options.

DELIVERY

Using liveRES means PizzaExpress could implement a fully-integrated online and telephone based table reservation system. Customers have a choice of how to book 24 hours a day, and EPoS integration allows PizzaExpress to track the entire customer journey.

RESULTS


  • More bookings, as no reservation requests slip through the net due to unanswered phone calls

  • Ability to analyse the entire customer journey, from booking a table to ordering a meal and paying the bill

  • Greater data around customer behaviour enables more personalised, one-to-one messaging

“This fully-integrated solution has given us the opportunity to ensure the bookings journey is as slick and customer-friendly as possible, and we have seen an increase in bookings already.”


Siobhán Fagan, IT Director, PizzaExpress Restaurants

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